On the 30th of August 2024, the University of Colombo hosted a captivating workshop titled “Birds of Sri Lanka: History and Significance.” This event, organized by the Sustainable Tourism Unit, Faculty of Arts, in collaboration with the Field Ornithology Group of Sri Lanka, and the Alumni Association of Tourism Economics and Hospitality Management (AATEHM), attracted a diverse audience of scholars, photographers, and bird watchers, with a special focus on participants from China.
Travel Trend Leisure (TTL) Ltd and “Nature Explorer,” both key partners in promoting eco-tourism, led the workshop, which provided Chinese tourists and enthusiasts a rare opportunity to delve into the rich avifauna of Sri Lanka. Held under the Edu Tourism Training Series of the Sustainable Tourism Unit, the event highlighted the importance of understanding the ecological and cultural significance of Sri Lanka’s birdlife.
The workshop provided a platform for a cross-cultural exchange of knowledge between Sri Lankan and Chinese attendees. Experts from the Field Ornithology Group presented their research on bird migration patterns, endangered species, and the role of birds in Sri Lanka’s ecosystems. Participants also enjoyed a vivid discussion on birdwatching tourism, emphasizing its sustainable development potential for both Sri Lanka and international visitors.
Professor [Insert Name], a renowned ornithologist, delivered the keynote speech, outlining Sri Lanka’s position as a prime destination for birdwatching due to its diverse habitats and endemic species. Participants were encouraged to embrace sustainable tourism practices that support conservation efforts while engaging with the natural beauty of the island.
This workshop exemplifies the University of Colombo’s commitment to promoting eco-tourism and fostering international partnerships. It was a significant step towards enhancing the global understanding of Sri Lanka’s natural heritage and encouraging responsible tourism practices.
