London, November 6, 2024 – Sri Lanka Tourism has garnered international acclaim by winning the “Best Stand for Doing Business” award at the prestigious World Travel Market (WTM) 2024 in London. The award was presented to Mr. Buddhika Hewawasam, Chairman of Sri Lanka Tourism, by Mr. Johnathan Hull, Chairman of WTM & Reed Exhibitions UK.
This accolade marks a significant achievement for Sri Lanka Tourism, as it outshone over 183 destination stands from around the world, underscoring the island nation’s increasing appeal and commitment to bolstering its tourism industry.
The Sri Lanka Tourism stand captivated both judges and attendees, blending modern design with an inviting ambiance. Its strategic layout was crafted to foster business connections, providing a professional yet welcoming environment for networking. The stand featured immersive experiences that showcased Sri Lanka’s rich cultural heritage, pristine beaches, verdant landscapes, and diverse wildlife, drawing praise for highlighting the island’s beauty and potential as a tourist destination.
“This award is a testament to Sri Lanka’s dedication to promoting its unique offerings and advancing the tourism sector on a global scale,” said Mr. Hewawasam. He further emphasized that this achievement reinforces Sri Lanka’s attractiveness as a preferred destination and partner for international travel and tourism professionals.
WTM 2024 provided an exceptional platform for countries to display their tourism offerings, with Sri Lanka’s win marking a milestone. This is the first time in decades that Sri Lanka Tourism has received such a prestigious award at WTM, highlighting a renewed focus on engaging international partners and showcasing the best of Sri Lankan hospitality.
The Sri Lanka Tourism team expressed gratitude to everyone who contributed to this success and hopes this milestone will inspire even more international travelers to experience the country’s scenic beauty, rich history, and renowned hospitality.
