Sri Lanka tourism revival efforts of the country’s tourism development authority (SLTDA) is now yielding positive results with significant increase in travelers’ arrival in January 2023 to 102,545 an increase of 24.5% compared to January 2022 and reaching 43% pre pandemic levels (2018).
The tourism promotion campaign of the SLTDA is aimed at achieving the ambitious target of 1.5 million arrivals and an income of $ 5 billion by attracting high-end travelers who spend over $ 400 per day from the current $ 200, Chairman of the authority Priyantha Fernando disclosed.
