Keeping in line with the objectives stipulated in the Tourism Act, Sri Lanka Convention Bureau (SLCB) has been organizing regional MICE training programmes for the benefit of regional hoteliers and MICE professionals. Out of a series of training programmes scheduled for this year the southern region programme was held at Cinnamon Bey -Beruwela with the objective of raising awareness of the significance of Sri Lanka’s MICE sector as a source of economic expansion. The programme was centered on “New Dimensions of MICE – Driving Sri Lanka with Sustainable Innovation” and was tailor made to suit the region.
Mr. Krishantha Fernando – General Manager SLCB, stated that ongoing training is its bid to establish a strong collaboration between entrepreneurs and MICE strategic partners from all sectors, who prioritize the concept and practice of sustainability and innovation thus strengthening two major pillars of the industry, efficiency & competitiveness.
A panel discussion on current status of MICE and new trends was conducted with the
participation of Mr. Krishantha Fernando, Mr. Indika De Silva, Mr. Sisira Senaratne, Mr. Paul Sun and moderated by Mr. Imran Hassan.
A presentation on Reshaping of MICE – Technology and HR carried out by Mrs. Paddy Paul
followed by Mr. Trevin Gomez on MICE from Hoteliers Perspective and Mr. Gihan de Silva on Experiential Marketing accompanying Mrs. Paddy Paul.
SLCB will continue to conduct these training programs covering the Cultural Triangle and the Northern region in order for all hoteliers to be fully geared up to serve MICE travelers in the upcoming seasons.
