While achieving a significant growth and revenue milestones by providing a premium airport experience for passengers travelling through the Bandaranaike International Airport (BIA), the Airport and Aviation Services (Sri Lanka) (Pvt) Limited (AASL) said the total number of passengers using the ‘Gold Route’ fast track service is expected to exceed 2,500 by the end of 2024.
The ‘Gold Route’ service was launched in August 2022 to provide a premium airport experience for passengers travelling through the BIA and it has reported remarkable success generating a total income of over USD 400,000 (Over Rs.124 Million).
International aircraft movements have also increased by around 24.52% and cargo movements have increased by around 28.29% during the same period.
In August 2022, the Gold Route service has served over 1,900 passengers who looked for luxury in their travel through the BIA.
Accordingly, the data reveals a clear upward trend in passenger movements, starting with a modest 165 in 2022, surging to 1,078 in 2023, and already recording over 600 movements in the first five months of 2024. This strong start to the year suggests the potential to surpass the previous year’s total by the end of 2024.
According to many researches conducted to explore the factors affecting luxury travel, increased affluence, rise of the millennial travel, the travellers’ desire for experiences, the growth of online platforms, travel to exotic destinations, etc. could be highlighted.
The revenue continues to grow in 2024 and it has recorded over 30% growth in the first five months of 2024 in comparison with 2023 showcasing a robust upward trajectory.
Monthly trends indicate significant growth, with peaks in December and January, and a notable surge in late summer, particularly in August.
These patterns are crucial for planning and resource allocation for the service uplift for the passengers who seek luxury in their journey. Further, the Gold Route service has served many high-end international travellers including top business professionals, entrepreneurs, celebrities, sportsmen, etc. fulfilling their unique needs.
Meanwhile, the aviation industry in Sri Lanka has seen a significant increase in international passenger movements, with a growth of 29.42% from 2023 to the first five months of 2024.
Airport and Aviation Services (Sri Lanka) (Pvt) Limited remains dedicated to enhancing the passenger experience and anticipates continued success with the Gold Route fast-track service setting a classic example for service innovations and value addition for the industry.
