Sri Lanka Tourism Promotions Bureau (SLTPB) and Emirates renewed their commitment to promoting tourism in Sri Lanka through a Memorandum of Understanding (MoU) that includes initiatives designed to promote and play a major role in reviving the tourism and trade sectors in the country at the recently concluded Arabian Travel Mart (ATM) in Dubai.
SLTP Chairman Chalaka Gajabahu signed the MoU from Sri Lanka Tourism while Emirates Senior Vice President of Commercial Operations in West Asia & Indian Ocean Ahmed Khoory signed on behalf of Emirates. Sri Lanka Tourism also made headlines at the 31st edition of ATM which was held recently in Dubai, UAE at the Dubai World Trade Center (DWTC) in line with the theme of empowering innovation – transforming travel through entrepreneurship. This is the largest tourism event in the Middle East and provided valuable exposure global exposure, business and travel opportunities for the Sri Lankan tourism sector
Sri Lanka Tourism Promotion Bureau (SLTPB) has been participating in this event since 2003 and this year more than 60 travel and tourism industry stakeholders participated. The colourful Sri Lanka pavilion was included with rich cultural heritage, pristine beaches, stunning landscapes and an abundance of wildlife.
Chairman SLTPB, Chalaka Gajabahu highlighted the importance of UAE tourists to boost the total tourist arrivals to the country and invited all participants to experience the country offering the best holiday choices for an interested traveller.
