Sri Lanka’s Embassy in Beijing announced the free visa regime introduced by Sri Lanka for seven countries including China, in a promotional event at the Chancery premises on 15 December.
Addressing the gathering, in view of introducing the free visa regime, Charge d’ Affaires a.i. K. K. Yoganaadan invited the outbound travel companies and local media to work in coordination with the Embassy of Sri Lanka to give wide publicity on Sri Lanka as a favoured travel destination among the Chinese public.
Stating that SALT Agency, a key Search Engine Optimisation specialist, has named Sri Lanka as the fifth fastest growing tourism destination in 2024, the Charge d’Affaires a.i. urged Chinese travellers to select Sri Lanka as their holiday destination in the forthcoming Spring Festival holidays.
In a special video message by the Chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB) Chalaka Gajabahu was screened at the event, in which he said that Sri Lanka is ready to welcome Chinese tourists and hopes that China will become the top country to send tourists to Sri Lanka. After the presentation, there was an engaging quizz session in which the winners were presented with an exquisite gift of Ceylon tea.
Promotional videos were screened during the event showcasing the enchanting beauty of Sri Lanka’s tourist destinations, the rich heritage of Ceylon tea, and the brilliance of Sri Lankan gems.A special display of tea was arranged at the event where invitees savoured the renowned flavours of Ceylon tea.
Over 60 guests representing the Chinese outbound travel industry and local media participated in the event.